Monday Musings

Cyber Monday is a marketing term for e-commerce transactions made on the Monday following Thanksgiving in the United States. Ellen Davis of the National Retail Federation debuted the concept twenty years ago, on November 28, 2005. Today is the online equivalent of Black Friday, the big in-store shopping day, the day after Thanksgiving. The cyber event provides an opportunity for smaller retailers to compete with larger companies. The strategy has been increasingly successful. When I opened my Email this AM, it virtually exploded with Cyber Monday sales and deals. Among my three emails: personal, Author, and miscellaneous, I received almost one hundred “special” offers. Did the advertisements influence my buying activity? Yes and No. I did make some purchases, which included sales. But, since I do a lot of my shopping online, I gamed the system. I researched sites for items of interest ahead of time, bookmarked the links, and returned to the websites today in search of bargains. BINGO, ...